- Partnership aimed at furthering BYJU’S Education For All Initiative
- Global superstar, Leo Messi, shares vision of BYJU’S on equitable education
- BYJU’S Education For All is the social impact arm of the ed-tech giant
Manchester, UK, and Bengaluru, India, 7 November 2022: India’s largest ed tech brand, BYJU’S, has announced a multi-year partnership with global football icon, Lionel Messi, in a deal advised by PLUS Sports & Entertainment.
As part of the partnership, Lionel Messi becomes a global brand ambassador for BYJU’S and will promote the message of equitable education through BYJU’S Education For All programme.
Divya Gokulnath, Co-Founder of BYJU’S said:
“To be able to partner with a once-in-a-generation talent like Lionel Messi is a huge honour. It was a pleasure working with Ajin and the wider network at PLUS. The support we’ve received to conceive this partnership has been immense and we look forward to seeing the amazing work come to life with our Education For All initiative and the wider brand campaigns.”
Byju Raveendran, Founder & CEO of BYJU’S said:
“From the moment we spoke with Ajin and the wider network at PLUS, we found them to be receptive, nimble, and extremely helpful in creating this partnership with Lionel Messi. Leo is, in my opinion, the greatest footballer in the world. A young father himself, Leo understands our vision and focus, and we’re extremely delighted to partner with him as we look to make a difference in young people’s lives via Education For All. We’ll be cheering him on as he leads Argentina in the 2022 FIFA World CupTM in Qatar in a few weeks’ time.”
Ajin Jacob Abraham, Co-Founder & Managing Director of PLUS said:
“We’re extremely humbled that Byju and the wider BYJU’S team showed faith in us to deliver this high-profile global partnership. The clarity of vision and teamwork shown to make this partnership a reality is commendable. We’d also like to thank and congratulate the BYJU’S team, Leo Messi, the Messi family and Management team on this fantastic partnership. Thanks also to our network partners, KIN Partners, on their collaboration on this project. We look forward to seeing Leo furthering the cause of BYJU’S and supporting in the transformation of young people’s lives.”
About BYJU’S
With corporate headquarters in Bengaluru, India, and offices in 21 countries, BYJU’S currently serves the learning needs of more than 150 million students across the world through personalized and adaptive content. Born in 2011, BYJU’S is transforming the way students think and learn through a unique blend of cutting-edge digital products and physical learning centres. BYJU’S Education For All, its social initiative, was born in 2020 and aims to reach and teach at least 10 million children free of cost by 2025. A prolific patron of sports, BYJU’S is also the official jersey sponsor of the men’s and women’s national cricket teams of India.
To learn more, go to: www.byjus.com