PLUS SPORTS & ENTERTAINMENTDeal-Making without the faff!

The new standard in:
- Sponsorship acquisition
- M&A in sports and entertainment


Solution Focus - Our client's requirements are the most important aspect in the deal. We understand your needs and budget to find the right solutions for you.

Saving You Time - Time is important. Speed of doing deals is equally important. Allow us to sweat the small stuff as an extension of your team whilst you focus on the big stuff.

Delivering Value - Doing the right deals is important to us. If it's not right for you, let's move on. Collaboration, trust, and transparency is key.

Doing The Right Thing - Playing it forward is important to us. We want to make a difference in this world and sports and entertainment are a great enabler in doing that.


Assisting your sponsorship strategy / Analysis of your competitors / Assessing the market and recommending potential sponsorship opportunities / Helping you get the sponsorship deal over the line (full lifecycle)

02Rights Holders - Sponsorship

Assisting you in the valuation of your inventory and potential go-to market strategies / Category and territory analysis and approaches / Integrating into your business (minus the risk) to help achieve growth goals

03Rights Holders - M&A

Understanding your needs as an organization (enterprise value growth, raising funds, distress sales) / Identifying potential buyers and deal structure / Helping you get the deal over the line (full lifecycle)

04Investors & Family Offices - M&A

Identifying solutions to help you make informed investment decisions / Due diligence on properties and access to extensive network for specialist advice (such as tax) / Helping you get the deal over the line (full lifecycle)
BENEFITSOur sucess is your success
We don’t sell you a portfolio of clients (i.e. Peter isn’t paying Paul). Integrity is key in our relationships and we work transparently with you so that we're helping you get the best deal possible. We succeed when you succeed and achieve what you need.

Making a Difference

PLUS Sports and Entertainment recognises the power that sports has to transform lives.

Our core belief is that sport is and should be inclusive, no matter the gender, race or ability.

Our Programmes:

Supporting Young People in Greater Manchester

PLUS and the RSL Group are proud to be working collaboratively with Foundation 92 to support young people in the Greater Manchester Area with additional needs to become more active, helping them to gain new transferable skills, such as leadership, communication, decision making, problem solving, and teamwork. Helping Foundation 92’s specialist inclusion team to deliver over 100 free sports, outreach and engagement sessions throughout 2022. These sessions will help young people become more active as well as supporting them to lead a healthy, confident, and positive lifestyle.

Supporting Disability Sport in India Through Boccia

PLUS’ partner company Reech Sports was awarded initial support via Boccia International Sports Federation (BISFed)  through Agitos Foundation, the development arm of the International Paralympic Committee, to run a coach education programme, regular Boccia training schools and a competitive Boccia Event. There are very few regular sports coaching programmes offered to people with disabilities in India and we aim to change that by offering Boccia training programmes to girls, boys, men and women with varying disabilities, allowing them to have a chance to be active, stay mentally and physical fit and most of all have the opportunity to participate in recreational and competitive sport. The programme was launched by organising the very first Boccia Level 1 coaching clinic held in India conducted by trainers from BISFed. 14 coaches from across India were trained and Certified as the first internationally certified Boccia trainers in the country. We have since launched training Centres in Mumbai, Navi Mumbai and Pune coaching 200 athletes with one of the Centres already producing a National Gold medallist at the 2020 National Boccia Championship.

Supporting Disadvantaged Youth in India

PLUS supports ReechOut FC, a football coaching programme of the ReechOut Foundation, targeting kids from Asia’s largest slum, Dharavi located in Mumbai, India. The kids who are largely from the rag picking community, amongst the most financially and socially disadvantaged in the country are provided with weekly football coaching which also centers on life skills. The aim is to use football as a tool to divert them away from vices such as drugs, crime and alcohol and also build their competencies in the hope of getting better employment and financial security. The programme has been running since 2014 initially led by South United FC before its funding was cut in 2020 which led to it being taken over by ReechOut Foundation. Currently 110 kids are being trained and mentored as part of this programme.

OUR APPROACHOur approach helps organisations adapt and thrive in a connected world

We bring the breadth of our experience, global network, and industry knowledge

PLUS Sports & Entertainment has a diverse network of industry professionals with a global mindset and a collaborative culture. We work to understand your issues and are driven to ask better questions in the pursuit of making your business work better.

THE TEAMWe are here for you

A wealth of experience, helping add value to your business.

CO-FOUNDER & MDAjin Jacob Abraham

Previously the Commercial Director for City Football Group India / International Sports Business Executive /  M&A Experience / Sponsorship Acquisition – lifetime deals done of c.£44.6m+ / MBA Football Industries


Founding Partner of the Reech Sports Group / International Sports Business Executive / Former national level swimming medalist / MSC Sports Business Management / Sports Development and Engagement Expert.


Founding Partner of the Reech Sports Group / Entrepreneur and Investor / Qualified Finance Professional / MD of several successful sports infrastructure companies


Experienced FD in the SME sector / Former FD of Doncaster Racecourse / Not for profit and charity experience / BA (Hons) Accounting


Let's talk about how we can help you close deals without the faff!